We follow a talking carton during a pretty adventurous day in his life.
He starts life as just the packaging of a product that, and as soon as it has fulfilled its purpose, will be thrown away.
Of course, as with any respected talking carton, he whines all the time! But his bad luck stops when Alice, a young girl, saves him from the rubbish bin and makes a wonderful, brand new, pinhole camera of him.
“The Pro Carton Student Video Award was for us an incredible experience. Since the beginning, we had to face so many challenges and test our limits, and what could have been just a contest became a very big chance of growth for all of us. And when we discovered we had won we couldn’t be happier! We’d never thank enough the staff at Pro Carton for the help and support they gave us, this was one of the best moments in our student career, and gave us the confidence to dream more.”